Nintendo consistently focuses on its well-established franchises for new game development, opting not to create new intellectual properties (IPs) as frequently as many other studios. According to former Nintendo software developer Ken Watanabe, this strategy stems from a core philosophy: innovative gameplay takes precedence above all else.
Watanabe explained that Nintendo`s development process begins with conceiving unique gameplay mechanics and novel ways for players to interact with a game. Only after these core mechanics are developed does the company consider which existing franchise would best serve as the “wrapper” or thematic setting for these innovations. New IPs are conceived only in the rare circumstances where the innovative gameplay concept cannot organically fit within any of Nintendo`s current established series.
A prime illustration of this approach is Splatoon, which debuted in 2015 on the Wii U. Initially, Nintendo experimented with using familiar characters for this third-person shooter. However, these attempts proved unsuccessful in conveying the game`s unique ideas. Consequently, the company decided to create entirely new characters, the Inklings, who became central to the series and effectively communicated the game`s essence to players.
This strategic focus remains evident in Nintendo`s upcoming releases through early 2026. All anticipated first-party titles, including Metroid Prime 4: Beyond, Hyrule Warriors: Age of Imprisonment, Kirby Air Riders, and Splatoon Raiders, are built upon existing franchises. Furthermore, new entries in the beloved Mario Kart and Donkey Kong series have also been released this year, reinforcing Nintendo`s commitment to evolving its iconic properties.