Netflix is actively seeking a leader to guide its generative artificial intelligence initiatives within its burgeoning gaming division. A recently posted job advertisement highlights this pivotal role, emphasizing the intersection of technology, product development, and creative innovation. The successful candidate will be instrumental in leveraging advanced AI to craft engaging, novel, and scalable gaming experiences for players.
The position, designated as Head of Gen AI, offers an attractive annual salary ranging from $430,000 to $840,000. This individual will serve as a crucial collaborator for Netflix`s gaming studios, working alongside technology and platform teams to formulate and scale the company’s generative AI strategy. The scope of work spans from developing core AI capabilities to integrating AI features directly into games and even pioneering entirely new forms of interactive play, balancing technical feasibility with player appeal.
Key responsibilities will include collaborating closely with Netflix`s game development teams to prototype “AI-native gameplay mechanics,” though the specific nature of these innovations remains undefined.
This strategic hire follows the departure of Mike Verdu, Netflix`s previous top AI executive for gaming, in 2024. Verdu had previously expressed strong optimism about AI`s potential to accelerate development and unlock groundbreaking game experiences, stating, “This transformational technology will accelerate the velocity of development and unlock truly novel game experiences that will surprise, delight, and inspire players.”
Currently, Netflix provides over 120 games to its subscribers, accessible on both mobile and PC platforms. Earlier this year, the company announced plans to significantly expand its gaming efforts. Despite a relatively small investment in gaming compared to its dominant film and TV sectors, Netflix sees substantial growth potential, contingent on establishing a strong foothold after initial projects faced challenges. Alain Tascan, Netflix`s gaming boss, likened the process to a musician finding their unique voice, expressing confidence in the division`s ability to innovate and succeed.
Netflix`s increased focus on AI aligns with co-CEO Ted Sarandos`s enthusiasm for the technology, particularly its capacity to reduce production costs. Sarandos recently confirmed the use of AI-generated video and image prompts to create a complex building collapse scene in the Netflix original series “The Eternaut,” showcasing AI`s application in content production.
However, the widespread adoption of AI technologies in both Hollywood and the gaming industry has faced opposition due to concerns over potential job displacement and other issues. The SAG-AFTRA union, for instance, undertook strikes partly driven by AI-related concerns. These strikes, involving film, TV, and gaming professionals, have since concluded, with unions securing specific protections regarding AI`s use in commercial projects.