Sapporo has unveiled special beer packaging dedicated to the upcoming release of the game Ghost of Yotei. This partnership, inspired by Japanese culture and history, offers players an exclusive in-game item.
Sapporo beer, in cans and bottles featuring new designs commemorating the October 2 launch of Ghost of Yotei on PlayStation 5, is now available in stores across the US. Each package includes a QR code that unlocks an in-game item called “The Charm of Hokkyokusei.”
“The Charm of Hokkyokusei” features Sapporo`s iconic star logo. The name refers to the Japanese term for the North Star, which, according to legend, guided Sapporo`s original brewmaster to Germany to learn the art of brewing. In the game, activating the charm grants players a minor chance not to consume ranged weapon ammo when equipped.
Sapporo CEO Zach Keeling highlighted the connection between the company`s founder and the hero of Ghost of Yotei: “Sapporo`s original brewmaster and the hero in Ghost of Yotei both experience defiance, discovery, and artistry to re-write their fates. These are inspirational stories that connect us to Japan and its remarkable history. We aim to share those stories and bring fans closer to Japan through this partnership.”
Sucker Punch head Brian Fleming recalled the development team enjoying Sapporo beer during their scouting trips in Japan. Andrew Goldfarb of Sucker Punch humorously noted on social media that the partnership began with a joke about a “Yotei Six Pack.”
Beyond the Partnership: More Ghost of Yotei News
In other news, the developers of Ghost of Yotei expressed their satisfaction regarding the delay of Grand Theft Auto 6 until 2026. They also hinted at the possibility of multiple playable characters and confirmed that Atsu`s posterior would be revealed in the game.