Doug Bowser, who has proudly served as the president of Nintendo of America for more than a decade, is set to conclude his tenure on December 31st. This significant leadership change will see Devon Pritchard, currently the executive vice president, ascend to the presidential role, ushering in a new era for the renowned gaming enterprise.
In an official press release disseminated by BusinessWire, Bowser articulated the immense honor he felt leading Nintendo over the past ten years. He expressed deep pride in the collective achievements of his team, benefiting both the company and its dedicated consumers. Bowser extended high praise to Pritchard, highlighting her preparedness for this demanding new leadership position. He emphasized her “exceptional leadership” and “strategic contributions” as instrumental to Nintendo`s growth, conveying his complete confidence that she will elevate the company to unprecedented success.
Devon Pritchard, whose journey with Nintendo commenced in June 2006—where she most recently held the position of executive vice president of Revenue, Marketing, and Consumer Experience—shared her profound humility and enthusiasm regarding the promotion. She acknowledged Bowser as an exceptional mentor and pledged to build upon the robust foundation he meticulously laid. Pritchard outlined her commitment to upholding Nintendo`s cherished legacy of creativity and joy for long-standing fans, while simultaneously striving to warmly welcome new players into the expansive Nintendo family through its iconic characters and immersive worlds.
Shuntaro Furukawa, Nintendo`s global president, conveyed his sincere gratitude to Bowser for his extensive contributions to the company. He voiced strong confidence that Pritchard would steadfastly continue Nintendo’s vital mission of “creating smiles.” In her expanded capacity, Pritchard will also assume the roles of Executive Officer and join the NOA Board of Directors. She will be joined on the board by veteran Nintendo executive Satoru Shibata, who will serve as Chief Executive Officer while simultaneously maintaining his responsibilities as managing executive officer and corporate director.